Moorthi.Y.L.R <br/><br/>
Brand Management -The Indian Context 

 - 1 
 - New Delhi  Vikas Publishing House  2003 
 - 166 
<br/><br/><label>ISBN: </label>9788125914273 
<br/><br/><label>Dewey Class. No.: </label>658.827 P03 MOO