"Weibacher, William M" <br/><br/>
Marketing Management Cases: Planning and Executing Marketing Strategy 

 - \\197502ENGGPSX 
 - Macmillan  1975  New York 
 - xii+387 p 
<br/><br/> includes index and biblioraphy 
<br/><br/><label>ISBN: </label>24250805