00375nam a2200145Ia 4500008004100000084001300041100002100054245004100075250002000116260001800136260000900154260002100163300001000184500003500194180424s9999    xx            000 0 und d  a659.1 W8  a"Wells, William" 0aAdvertising: Principles and Practice  a\\199207ENGGPCX  aPrentice Hall  b1992  cEnglewood Cliffs  a734p.  aincludes index and biblioraphy