| 000 | 00441nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 180424s9999 xx 000 0 und d | ||
| 020 | _a8172400489 | ||
| 084 | _a658.827 K1 | ||
| 100 | _a"Kapferer, Jean-Noel" | ||
| 245 | 0 | _aStrategic Brand Management | |
| 250 | _a\\199400ENGGPCX | ||
| 260 | _aGlobal Business | ||
| 260 | _b1994 | ||
| 260 | _cChicago | ||
| 300 | _a230p | ||
| 500 | _aincludes index and biblioraphy | ||
| 942 | _cBK | ||
| 999 |
_c102453 _d102453 |
||