000 00427nam a2200181Ia 4500
008 180424s9999 xx 000 0 und d
020 _a8175542888
084 _a658.802 S1
100 _a"Smith, P R"
245 0 _aMarketing Communications
250 _a\\200504ENGGPSX
260 _aKogan Page
260 _b2005
260 _cLondon
300 _a696p.
500 _aincludes index and biblioraphy
942 _cBK
999 _c106770
_d106770