000 00417nam a2200145Ia 4500
008 180713s9999 xx 000 0 und d
082 _a658.827 C1
100 _a"Chernatony, Leslie D"
245 0 _aCreating Powerful Brands
260 _aCambridge
260 _b Elsevier
260 _c2006
365 _b895
942 _cBK
999 _c108684
_d108684