000 00454nam a2200181Ia 4500
008 180424s9999 xx 000 0 und d
020 _a803812493
084 _a659.1 B7
100 _a"Boddewyn, J J"
245 0 _aComparison Advertising: Worldwide Study
250 _a\\197800ENGGPSX
260 _aHastings House Publishers
260 _b1978
260 _cNew York
300 _a242p
500 _aincludes index and biblioraphy
942 _cBK
999 _c44570
_d44570