000 00438nam a2200181Ia 4500
008 180424s9999 xx 000 0 und d
020 _a70601593
084 _a659.1 D6
100 _a"Duncan, Tom"
245 0 _aPrinciples of Advertising and IMC
250 _a\\200502ENGGPSX
260 _aA&A Publishers
260 _b2005
260 _cNew Delhi
300 _a732p.
500 _aincludes index and biblioraphy
942 _cBK
999 _c71886
_d71886