000 00474nam a2200181Ia 4500
008 180424s9999 xx 000 0 und d
020 _a8179923495
084 _a658.827 K4
100 _a"Kapoor, Jagdeep"
245 0 _aBrand Switch:Principles and Strategies for Brand Sucess
250 _a\\201200ENGGPSX
260 _aJaico Publishing House
260 _b2012
260 _cBombay
300 _a145p.
500 _aincludes index and biblioraphy
942 _cBK
999 _c97126
_d97126