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"Promotion: Advertising, Publicity, Personal Selling, Sales Promotion"

"Stanley, Richarer E"

"Promotion: Advertising, Publicity, Personal Selling, Sales Promotion" - \\197700ENGGPCX - Addison Wesley 1977 Cambridge - xxii+394 p

includes index and biblioraphy

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"Promotion: Advertising, Publicity, Personal Selling, Sales Promotion"

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