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"Service-Dominant Logic of Marketing:dialog, Debate, and Directions"

"Lusch, Robert F"

"Service-Dominant Logic of Marketing:dialog, Debate, and Directions" - \\200600ENGGPSX - Phi Learning Pvt Ltd 2006 New Delhi - 449p.

includes index and biblioraphy

ISBN: 8120330404

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"Service-Dominant Logic of Marketing:dialog, Debate, and Directions"

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