Strategic Brand Management (Record no. 166932)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220321101638.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353946135 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 R20 KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 05 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Year of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 642 |
| 365 ## - TRADE PRICE | |
| Price amount | 899.00 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | Pearson India Education Services |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Department | Koha item type | Shelving location | Cost, normal purchase price | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | 21/03/2022 | 658.827 R20 KEL | 139245 | Management Sciences | Books | |||||
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | 21/03/2022 | 658.827 R20 KEL | 142875 | Management Sciences | Books | AW ROW 8 RACK 139 SHELF 5 | 899.00 | 899.00 | ||
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | 21/03/2022 | 658.827 R20 KEL | 149726 | Management Sciences | Books | AW ROW 9 RACK 152A SHELF 3 | 899.00 | 899.00 | ||
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | 21/03/2022 | 658.827 R20 KEL | 149727 | Management Sciences | Books | AW ROW 9 RACK 152A SHELF 3 | 899.00 | 899.00 |