Advertising Media Planning (Record no. 172959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00338nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240504090902.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 R23 KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kelley Larry D |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Media Planning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 05 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Routledge |
| Year of publication | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 301 |
| 365 ## - TRADE PRICE | |
| Price amount | 5498.00 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Department | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | AW ROW 9 RACK 151 SHELF 3 | 04/05/2024 | 5498.00 | 659.1 R23 KEL | 148069 | 5498.00 | Visual Communication | Books |