Principles of Marketing (Record no. 174874)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250206091723.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-7473-628-9 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 R25 GUP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gupta.Kr Brajendra |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | AITBS Publishers |
| Year of publication | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 181 |
| 365 ## - TRADE PRICE | |
| Price amount | 249.00 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Department | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | 06/02/2025 | 249.00 | 658.8 R25 GUP | 150068 | 249.00 | Economics | Books |