Advertising and Sales Promotion (Record no. 82554)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8182811171 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | "Datta, Debraj" |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Sales Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | \\200800ENGGPSX |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Virnda Publications(p) Ltd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | 2008 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 694p. |
| 500 ## - GENERAL NOTE | |
| General note | includes index and biblioraphy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| PSG-CAS LIBRARY | PSG-CAS LIBRARY | AW ROW 9 RACK 151 SHELF 2 | 25/04/2018 | 659.1 D7 | 92522 | Books |