Brand Immortality:How Brands Can Live Long and Prosper
Material type:
TextPublication details: Kogan Page ; 2010; London Edition: \\201000ENGGPSXDescription: "320 p,"ISBN: - 9.78E+12
- 658.827 P1
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PSG-CAS LIBRARY | 658.827 P1 (Browse shelf(Opens below)) | 100 | Available | 100620 |
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| 658.827 P03 MOO Brand Management -The Indian Context | 658.827 P06 VER Brand Management (Text & Cases) | 658.827 P09 MAC Handbook of Brand Relationships | 658.827 P1 Brand Immortality:How Brands Can Live Long and Prosper | 658.827 P15 KEL Strategic Brand Management | 658.827 P15 KEL Strategic Brand Management | 658.827 Q12 HAL Darwin's Brands (Adapting for Success) |
includes index and biblioraphy
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